Notes on FDA yearbook extract

Each film that is created in the media industry has its own tailor-made DISTRIBUTION PLAN. The most important decisions a distributor makes are WHEN and HOW to release that particular film. After the distributors have taken an estimate as to what the film will earn they form a budget to release it. Launching films can be very expensive and risky. Therefore planning a new release relying on conventional wisdom is never an option. Every release is a one off and individually planned and sometimes a final distribution plan can only be confirmed when the film is ready to be viewed.
Along with the distribution of films comes with quite a large risk. It's so hard for the distributor to decide what would be a big hit and what wouldn't and also when/where it will happen. Of course market research can be carried out to find out what cinema goers really want at pre-release test screenings etc. These test screenings can help distributors to be more confident in their product making its predicted box-office prospects if not more.
Having an understanding of the target audience is key. It informs the directors and producers on how and where to promote that particular film.Obviously the audience differ from film to film. Individual films will defiantly appeal to different audiences therefore these certain groups opinions are going to the most important for the former's' for a films' release.
Releases are managed in different ways. A saturation  release at cinemas may open simultaneously on 1,00 screens UK wide playing at two or more screens per multiplex. This strategy helps to accommodate the wider audiences that are more excited to see the film with the earliest chance possibly. By contrast, specialized films offer a different experience for the viewers. The UK release of a documentary or revived classic may comprise 25 prints or fewer. It may be played in a few selected locations where local audiences are known to favor such titles. London, with an increasingly diverse population of 7.5m people, accounts for about a quarter of UK cinema admissions, although only 15% of screens are situated in the capital.
  Social recommendation is key. A recommendation from someone you know can be the most powerful stimulus for a cinema visit. Positive word of mouth is great but negative word of mouth can be extremely difficult to overcome. The post-release combines a positive buss and more advertising for the film to come out.