Comparison Questions

1. How many males would watch the film based on the original poster compared to the poster you created?
2. How many females would watch the film based on the original poster compared to the poster you created?
3. What age groups were more inclined to watch the film based on your poster as opposed to the original?
4. Did participants identify different genres in each of the posters? (Was the original poster identified as being a sci-fi but the new one an action movie?)
5. Were participants able to identify who the main character was in the movie? Were they able to tell anything about their chracteristics?
6. Were participants able to identify anything about the narrative of the film (ie the storyline?)
7. Were participants able to identify the setting, or the era the film is set in, if appropriate?
8. Did the participants identify different target demographics from each poster? (Did the first poster appeal to teens and the new one appeal to teens, young adults and more mature audiences?)
9. Did the participants identify different key selling points in each poster? (stars/directors etc.)
10. Did you succeed in broadening the potetntial audience for the film? Would more people go to see the film based on your poster or the existing one?
11. What might the reasons for the change in numbers/same numbers be?