TV advertisement evaluation

The brief

The brief for this task was to re-brand and produce a new advert for an existing Unilever product. Our chosen product for our group was lynx attract for her and we picked this product because we thought of the best idea to produce an advert for this over the other products.We then decided to re-target it too teenage females. The reason why we picked this new target audience to re-appeal to is because we feel it would fit in with this audience the best over anything else.

 This is the finished advert:

The finished product and feedback

 My group collected our feedback on our finished advert from our target audience on survey monkey, with paper questionnaires and by word of mouth. People gave us positives and criticisms and here is a few of the comments they gave us.
Positives:
-The music was appropriate to the advert.
-The locations were appropriate to the target audience as you commonly find the age group in that kind of environment.
- The way the girls are all in sync.
Negatives:

-Acting could be improved.
-Continuity issues.
-Some shots are too long and should be cut.
-Gives off a bit of a strange message.
Personally i feel that we managed to get the main message across although one 16 year old male mentioned a confused strange message, the majority of the target audience said the message was quite clear. I do believe that our advert could make an appropriate impact on convincing them to buy the product. The mise-en-scene we created in our set worked incredibly well as I've said it is a well known area for our target audience which helps convince them to buy the product. The use of our camera work is smooth and each shot flowed into the next quite nicely. The editing and sound was quite a difficult process because we had to keep cutting bits out and we had to go through garage band and also a huge folder of sounds. Our finished adverts content is very effective. As we questioned our target audience the majority of them said it was very effective in persuading them to buy the product in question and this is because of the narrative. The effectiveness of the persuasion techniques we used to sell this product are highly strong. We used a location appropriate to the target audience age and also a story line appropriate to their age. I wanted to tell teen female audiences that lynx is no longer just targeted at males, it is now available to females as well. Therefore i used females of the age to appeal to them in hope that they will notice it and buy it more then just using any female of any age. Overall i fell that our audience fits its purpose well as it was aimed to persuade teen females everywhere to buy the product. It also comply's with advertising regulations as we made sure it didn't go against any of the regulations and the finished product looks semi-professional.

Personal Reflection 

Our final advertisement compared quite well with our original intentions. We originally intended to create a bedroom scene which then lead into a scene in either a pub or a bar. Although originally we planned to have just the girls walking over to the lynx girl to introduce girl power but we felt it may send out the wrong idea therefore when it came to story boarding we changed from just the girls walking over to having both genders walking over. Overall i am semi-satisfied with the finished product. The problem i feel we have with our ad are as follows. There are quite a lot of shots i would like to change because i feel they either don't flow and break continuity or break the rule of thirds. The main shot which breaks continuity is the Match-Cut-On-Action as when Ryan leaves one door and enters the other it seems as though he is coming from a toilet and not from a bedroom which goes against what we really wanted to put across. Another problem i think should be changed is the fact we break the rule of thirds in the majority of our shots which means even if one our actors was tall you can't tell as they all look short. It really put the viewers off not just because they know we broke it but also because it looks silly. One particular shot i would like to point out is when Ryan is putting his jacket on he looks incredibly small which is due to our framing. There is a lot of dead space which makes it look quite dull and boring. The shot again when Ryan enters through the toilet door also looks a bit out of place because Ryan has a different hair cut which changes the way people look at him. The problem i also have is with the actors this time and the shot of them walking over to the female as they look to stuck. This looks as though they have been put on string and we wanted the natural look. I also feel that we could have story boarded this bit a lot better as its a bit bland and bleak. Again this is another example of how we break the rule of thirds without realizing it as they look really short when they shouldn't. If i had to do this advert again, i would plan my time better, be more organised and make sure everything I needed it E.G cameras, talent and locations. i feel that my own involvement in the project was medium. I also feel if i was to do this project again i would re-shoot the shots that break the rules and edited them back together. Another main element i would re-do if i was to re-make this ad is to think about framing a lot more and really take it into account when filming. Though i did a few bits of editing, i feel in that part of the production i could have done more and i could have helped more behind the camera. Overall if i had done more maybe things would have ran a bit smoother. To sum up i feel that our final product was okay and suited its purpose well.