Research and Justifications

There are many types of research a company can do before they produce their advert.

Audience information 
An audience measurement panel is a measure of how many people are in an audience and is most common in radio listeners and television watchers. BARB is a perfect example of this because they measure the numbers in their audience viewings. I think i could use an audience measurement panel to see what programs are most watched by the elder generation and place my new ad in the advert breaks in the most watched program by the elder generation. Face to face interviews/focus groups/questionnaires could also help me find out what to put in my advert as i could have face to face interviews with some older males and females to see what would attract them to buy the product i could have focus groups to focus on the highs and lows that the product would provide for the target audience. I could then carry out some questionnaires that are anonymous to see what the audiences would see not just the target audience but all audiences. A program profile is who watches the programs in simple form. It defines who the people watching the program are by separating them by sub sections such as age, ethnics, gender and maybe religion. One main example of Television Research Agencies is BARB. Their main aim is to measure what the UK is watching on their TV's at home.
Sources of information
Rates cards are documents containing prices and descriptions for the various placement options available to a production in the media industry such as an advertisement company producing a new advert. For example rates cards can include the price of a location and the dates available etc. Advertisers information packs provide advertisers with rate cards, insertion dates, publication dates etc. Information packs basically provide advertisers with all of the important information they need to plan and produce their perfect advert and get their product out there. Research agencies help companies by providing direction and enabling them to grow in themselves and as a company. They also provide information which helps business' to move forward. Research agencies tend to do market research which in the media company is vital when creating any type of product especially advertisements  Websites include www.opinium.co.uk, www.newbrandvision.com and www.accenture.com.
Audience classifications
This Standard Occupational Classification is a common classification of occupational information for the united kingdom. The SCO is used to classify the general public based on what their career or their current job is for example a health professional would be in level 4 . This would be used to classify each job for advertisement in the media industry. Audience research is classified by three titles demographics, phychographics and geodemographics. Demographics are the average or typical characteristics of the target market. This typically includes age, annual income, education, type of occupation and region of the country. Phychographics take this idea a step further. These characteristics go beyond the external to focus on the phycology, lifestyles and behaviors of the target market. This may include where they like to travel to on vacation, the kinds of hobbies and interests they have, the opinions they hold and how they behave. Geodemographics are classifications for business', social research and public policy but has a parallel history in academic research seeking to understand the processes by which settlements evolve and neighborhoods are formed. All three classifications are vital categories when creating brand new adverts because they producers need to consider the needs of the target audience.
Regulations
Advertising Standards Authority (ASA) are the independent regulator of advertising across all types of media. Their mission is to ensure the advertising produced and presented to the audiences is all legal. This links to my idea because they would have to make sure the idea is honest and legal for the consumers. Ofcom has a BCAP code for advertisers which clearly states that 'advertisements must not state or imply that a product can be legally sold if it cannot, advertisements must be obviously distinguishable from the editorial content, advertisements must not materially mislead or be likely to do so, advertisements must not include material likely to condone or encourage behavior that prejudices health or safety and advertisements must not encourage or condone bullying. Therefore when creating my piece i must go by these rules.