Individual Pitch

The product i have chosen to re-brand is Impulse. The current target audience for this product is the younger female generation looking for a perfume deodorant. It's main mission is to inspire romantic, spontaneous gestures from the younger male generation by helping the women smell better and therefore feel more beautiful within themselves. The slogan is a perfect example of this because it says 'Men can't help acting on Impulse'.
Here are a few videos that they used for ads to introduce the product to new people:

The current brand is quite limited as its all on the younger female generation therefore when i re-brand it i would like to aim it a the older generation of females as well as the younger. I feel if i aim it at the elder ladies then it will be a more successful product and the mission to inspire males to be more spontaneous with romance will help with the older males as well. The new TV ad will consist of the older female generation. I will arrange them in a canteen just relaxing in a chilled out environment and then a bunch of the older male generation approach the canteen and the girls pull out their impulse deodorant and attract the men to the cafe. The impulse spray makes them feel young and before the males arrive the ladies start dancing and attract the men in the process.